Our Brand Story

Marcia infuses her 20+ years of real-world beauty expertise behind the chair, on-set and on camera, along with her deep understanding of women’s daily beauty wants and desires, into every single product she dreams up and breathes life into. That’s why Embellish Beauty is both luxurious and accessible, designed for every woman who knows what she wants and isn’t afraid to go out there and grab it.

Embellish believes inside every woman is a lioness, brimming with boldness and ready to rock. We’re here to unleash that prowess and release her back into the everyday wild—all while looking and feeling unapologetically beautiful.  

“To me, beauty is walking in a room and owning it, unapologetically.”

This is the philosophy beauty mogul and ever-present firecracker Marcia Williams applies to everything she creates. It’s the belief that underscores Embellish Beauty, her signature line of clean, high-performance cosmetics, nourishing skincare and professional haircare, developed to awaken the boldness from within, across her diverse audience.